The car marque is working closely with Publicis’s entertainment agency, Publicis Entertainment to help “improve the customers’ experience of the brand.”
Renault TV has been designed to complement the car firm’s new brand vision – “Drive the change” and extends from the company’s online TV channel, which debuted earlier this year.
Renault’s global marketing director, Stephen Norman, says: “Renault isn’t like other brands: we innovate in the interest of everyone. Renault TV offers more than the online content and allows a wider audience to have a different and cool relationship with the brand, that goes beyond the ephemeral few seconds of the internet.”
Celebrities including ex-footballer Eric Cantona, skater Gwendel Peizerat and rugby player Benjamin Kaiser, have been signed up to appear on the channel. Other shows will look at the latest Renault models, as well as profile enthusiasts and iconic figures in the brand’s heritage.
There will also be a cookery show, a game show and a series focusing on brand partnerships such as the international motor shows, Cannes Film Festival, London Fashion Week and Renault Koleos surfboard events.
The brand says the objective of Renault TV is to nurture the public’s passion and interest for the Renault brand as an integral part of Renault’s marketing strategy.