The “Your life on track” campaign, created by GraphicoDMG aims to promote Lifetracks.com – a work and study resource the charity is launching in early 2010.
The campaign features online videos from professionals in a range of industries including Grazia Daily editor and stylist Anglea Buttolph, Toni and Guy international technical artistic director Lynsey Ashton and DJ, GoldieRocks.
The videos will be posted on video sites including YouTube and social networking sites.
Fiona Dawe, chief executive of YouthNet, says: “The best career advice doesn’t always come from a parent, teacher or careers advisor, which is why it’s so important we hear real-life stories from real people. Our aim is that these videos will provide an insight into the experiences of others – helping to inspire young people to make the choices that are right for them.”
As part of the campaign, YouthNet is inviting other organizations to link to the campaign site through affiliate marketing.
Lifetracks is part of a national training and education programme run by a consortium of charities and funded by v, The National Youth Volunteers Service, The Vodafone Foundation.