Kit Kat to bear fairtrade mark

Kit Kat is to become the first Nestle chocolate to carry the fairtrade mark on its packaging from January.

Four finger versions of the chocolate-coated biscuits will feature the fairtrade mark as of January next year. An advertising campaign to coincide with the fairtrade certification will run simultaneously with the launch.

Nestle chose Kit Kat to debut its fairtrade certification because it is its “leading confectionary brand and the UK’s favourite chocolate biscuit”. It will rival Cadbury’s partnership with the Fairtrade Foundation in Britain and Ireland – which saw Fairtrade Cadbury Dairy Milk bars launching in July.

David Rennie, managing director of Nestlé Confectionery, says: “UK consumers are increasingly interested in how we source and manufacture their favourite products and certifying our largest and most iconic brand is one of the ways in which we are committing to improving the lives of as many cocoa farming families as possible. Over 6000 Ivorian farmers will benefit immediately as a result of this news.”

The certification comes after the October launch of Nestlé’s global Cocoa
Plan which represents a £65m investment over the next ten years in programmes to address the key economic, social and environmental issues facing cocoa farming communities.

The Cocoa Plan will use Nestlé’s agricultural and scientific know-how to improve the quality and yield of cocoa plants, offer farmer training and education and improve the social conditions for farmers and their communities.

Fairtrade certification of Kit Kat will facilitate long term direct commitments to cocoa co-operatives including additional payments for the farmers to invest in community or business development projects of their own choice, such as improving healthcare and schools.

Petraea Heynike, executive vice president of marketing and sales for Nestle, says: “By combining the funding of farmer training and educations schemes with an extensive tree plantlet programme our Cocoa Plan aims to give farmers the best and most effective means to better their livelihoods.”

Cadbury celebrated its fairtrade certification with the launch of a music single from its TV ad, which was cleared of offence by the Advertising Standards Authority over claims of racial stereotyping.

Harriet Lamb, executive director of the Fairtrade Foundation, says: “Mainstream brands such as Kit Kat bring the critical mass that is needed to tip the balance of trade in favour of disadvantaged cocoa farmers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here