News Corp to join forces with rivals to launch digital newsstand

News Corporation is to join a consortium of magazine publishers to launch an online store selling digital versions of their titles.

The Murdoch-owned company will launch a joint-venture this week alongside Time Warner’s Time Inc, Condé Nast, Hearst and Meredith Corp enabling readers to purchase titles from the publishers in a variety of digital formats, according to reports.

The publishers are working together to sell their titles across a number of platforms such as ereaders and mobiles.

The Financial Times said the group is working on creating a reading application, a “robust” publishing platform, a digital storefront for consumers and a new line-up of “immersive advertising opportunities”, according to people familiar with the plan.

Reports suggested Time Inc executive John Squires will be the interim MD.

The news followed an announcement by US publisher Hearst last week that it will launch an online service next year to deliver magazine and newspaper content to a range of digital devices such as ereaders and smartphones.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here