The agency won the account following a three-month competitive pitch against a number of other undisclosed agencies. Orange’s other agencies, which include Fallon, Chemistry, MEC, Proximity, Poke and AKQA, will be unaffected by this appointment.
Iris will be responsible for launching a number of major retail marketing campaigns over the next two years as part of standalone and integrated campaigns. This will include experiential and instore activity within Orange stores.
Spencer McHugh, brand director at Orange UK, says Iris was appointed because it “showed a real understanding of the telecoms and youth market and delivered some excellent work during the pitch process and we are excited to see more.”
Steve Bell, chief executive of Iris London, says the agency is looking forward to “getting our teeth into bringing their retail estate in line with their brand values.”
The win comes hot on the heels of the agency being appointed to handle Yorkshire Water’s creative marketing communications for domestic and business customers.
On Friday, Orange launched a four-week promotion on Bauer Media’s Kiss 100 to promote the benefits of volunteering with the Orange Rockcorps Collective. The launch of the Orange RockCorps Collective follows two concerts earlier in the year.