The supermarket is cutting the price of more than 200 products in the range between now and Christmas to compete with rivals such as Waitrose and Marks & Spencer. Items on promotion include cranachan cheesecakes and champagne pannacottas.
The supermarket also announced the launch of a Christmas televison campaign that will star Cold Feet actress Fay Ripley and Full Monty star Mark Addy.
News on the discounts comes a week after Tesco announced it was sending out £67m worth of customer loyalty rewards two months earlier than its normal quarterly release in February in a bid to up sales during the festive period.
All of the UKs major supermarkets have launched major price cutting moves in a bid to increase footfall during the Christmas period.
Tesco will announce its third quarter results tomorrow (7 December) with analysts forecasting a 3% increase in sales.