Yorkshire Water appoints Iris

Yorkshire Water has appointed integrated agency Iris to handle its creative marketing communications for domestic and busi¬ness customers.

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Marketing will focus on Yorkshire Water’s respons¬ible and sus¬tain¬able use of water and the sew¬er¬age network as well as consumer issues such as charges, bills and value for money services.

Yorkshire water also aims to use campaigns to educate domestic and business customers about its land, prop¬erty and main¬ten¬ance activ¬it¬ies.

Marketing activity will take in television, dir¬ect mail, email mar¬ket¬ing, online advert¬ising, vir¬als and social media.

The utilities company is expected to launch a major campaign next year.

Leanda Trethewey, PR and campaigns manager at Yorkshire Water, says: “As a company we pride ourselves on creating imaginative yet informative campaigns that allow us to communicate with our customers in the most effective way – with Iris’s help we will continue to do this whilst making the most of the new channels available to us.”

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