Zoe Lucker promotes new Ubisoft fitness game
Ubisoft Entertainment has signed a partnership with TV actress Zoe Lucker to promote its new fitness game Your Shape.
Lucker will participate in a new integrated campaign to promote the game, which is available in stores on the Nintendo Wii from today (December 7).
Your Shape uses a unique camera tracking technology that, used in conjunction with the Wii, carries out a scan of your body which loads into the game.
Players can then work out their personal fitness goals by using the camera, whilst the ‘Shape Selector’ helps them decide specific parts of their body they would like to improve. The game is controller-free and offers greater freedom and movement during workouts.
Lucker says: “Your Shape is the ideal training partner for those who want to reach their fitness goals in the comfort of their own home. It’s the perfect workout solution for me as I can easily find the time to use it around my busy schedule…it will also help me stay fit after all that dancing!”
The actress is best known for her role of Tanya Turner in ITV show Footballers Wives, and was a contestant on this year’s Strictly Come Dancing. She will also be taking part in next year’s Strictly Come Dancing live UK tour.
In October, the Nintendo Wii Fit Plus became the first computer game to win approval from the Department of Health under the Change4Life umbrella.
