Burger King to launch festive brand campaign

Burger King is looking to take a bite out of its competitors’ Christmas promotions, with the launch of a campaign to attract festive shoppers.

The fast-food chain is launching a TV and outdoor campaign this week that focuses on the restaurant’s “unadulterated taste” made famous by its Whopper range.

Burger King UK and Ireland marketing director Sarah Power says: “We want to remind customers why they love Burger King and its burgers. With slogans such as ‘substance over style’ and ‘taste is king’ we are looking to make a real brand impact and attract customers as they do their festive and New Year sales shopping.”

The TV ad has been created by Crispin Porter & Bogusky and will run throughout Europe. It shows a restaurant stripped of all its fixtures, except the Whopper, to signify the burger’s “unique flame-grilled taste”.

The TV ad will be backed by a UK-specific billboard campaign showing a burger, which will change every week to show bite marks in the burger. The aim is to reassert the TV campaign slogans and make customers desire a Whopper.

Power adds: “We want to set ourselves apart from our competitors and make our burgers the food that hungry customers really want.”

Last month, Burger King’s global chief marketing officer, Russ Klein, stepped down from his position following a leave of absence. The restaurant, along with KFC, McDonald’s, Subway and Wimpy, have pledged to take further steps to provide healthier products.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here