Drink-drive campaign gets support from Coke

The Department for Transport (DfT) is partnering with the soft drinks and pub industry to reduce the number of drink drive casualties.

The DfT has teamed up with brands including Coca-Cola and Greene King for its Driver Friendly initiative to get motorists to choose soft drinks over alcoholic drinks.

Greene King will offer designated drivers free soft drinks, while Punch Taverns, Enterprise Inns and Scottish & Newcastle will also run soft drinks promotions and display Driver Friendly promotional material over the festive period.

The DfT is looking to expand the initiative next year and form partnerships with other soft drinks distributors.

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