The musician was voted for by the British public on the Cash4Gold website in a national competition to find a UK celebrity for the latest campaign. He will feature alongside nineties rapper MC Hammer in the commercials.
Alongside his music career Goldie has also appeared in several films, including the James Bond movie The World is Not Enough and Guy Ritchie’s Snatch.
The gold trading company launched in the UK in July and plans to continue its international expansion into six additional countries during 2010. It has served over 900,000 customers since its inception and recently made MC Hammer a partner.
In August, the company appointed former e-Bay marketer David Knight as its senior VP of International marketing and expansion http://www.marketingweek.co.uk/news/cash4gold-appoints-ex-ebay-marketer/3003210.article . He helped founders Jeff Aronson and Howard Mofshin launch the company in the UK earlier this year.
In the US the company’s recent high profile advert slot during the Super Bowl featured MC Hammer and former Tonight Show host Ed McMahon trading in their gold to raise a few dollars.