Google launches real-time search

Google has increased competition in the search marketing industry with the launch of its real-time search functionality, offering users access to up to the second information.

The search giant says it will draw real-time data from over a billion pages on the web.

The new feature will also include updates from Twitter and the social networks of MySpace and Facebook.

It comes just days after Yahoo! announced a partnership with Facebook to display user activity details on the social networking site and a month after Microsoft’s offering Bing promised integration with Twitter.

Google fellow, Amit Singhal, says:  “Information is being created at a pace I have never seen before and in this environment, seconds matter. There is so much information being generated out there that getting you relevant information is the key to the success of a product like this. It’s all about relevance, relevance, relevance.”

Updates from Twitter will be included right away, while those from Facebook and MySpace are not expected to be integrated into results until the new year. The real-time stream of data will be shown within Google’s normal results page.

The feature will also be available on smart phones, such as the iPhone and those running Google’s Android operating system.

Competition in the search market is expected to be stiff after Microsoft and Yahoo completed their deal to combine forces in Bing from next year yesterday.

Google has around 65% of the search market worldwide while Microsoft’s commands nearly 30%.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here