He takes up the position on 1 February next year and replaces Mary Newcombe. She is moving to become head of learning services for all of the brands in the Volkswagen Group UK.
Newitt joins from Volkswagen passenger cars, where he is currently head of retail operations. He has held positions including brand manager and planning manager at the car manufacturer.
Volkswagen has just completed an agreement to take a 49.9% stake in Porsche AG, clearing the way for the two brands to merge and former an integrated company.