Kelly will be responsible for the creation and development of the division’s growing portfolio of online sites. He will work closely with the advertising and marketing teams to make sure the division maximises digital revenues.
He will report to Daily Mirror editor Richard Wallace.
Mark Hollinshead, MD of Trinity Mirror Nationals Division, said, “Matt has proved he has the perfect blend of skills for this position as he manages to balance creativity with strategic insight and commercial acumen. This is a key appointment as we look to further enhance and develop our digital ambitions.”
Kelly headed the recent launches of mirrorfootball.co.uk and 3am.co.uk.
This story first appeared on newmediaage.co.uk