Danny Glover to star in Orange Gold Spot ad

Orange has signed Hollywood actor Danny Glover to star in its latest Orange Gold Spot cinema advert.

The new pre-film trail will run in cinemas across the UK from 11 December. It has been created by Fallon, who won the account in August 2008.

In the final Gold Spot in the 2009 series, Lethal Weapon star Danny Glover plays the leading role in the spoof action blockbuster ‘Dial Hard’ created by the fictitious Orange Film Studios that remake Hollywood classics.

The spot stars Danny Glover is in disbelief after a film screening and asking what happened to his original script about a “janitor uncovering corporate corruption.” It soon becomes clear that his film has been radically edited, without his knowledge, in post-production and completely renamed with typical Orange Film Studio finesse.

The movie is a comedic parody of the first ‘Die Hard’ film, although the plot has been altered to have a mobile theme.

Spencer McHugh, brand director for Orange UK says: “The Goldspot has become part of the cinema going experience in recent years and this iconic advertising continues to be enjoyed by millions of film goers contributing to us being the No1 brand associated with film.”

Orange has held the prestigious 65-second slot or ‘Gold Spot’ since 2000, and this latest advert is the 24th in the series.

Actress and singer Juliette Lewis starred in the last Orange Gold Spot advert.

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