The animal charity has launched the campaign to encourage people to adopt penguins.
Users can get access to the film from a branded campaign site, which also includes information on the charity and their work with penguins. The film will be free for four weeks, starting today (10 December).
Blinkbox.com has also included content from its natural history catalogue including videos and quizzes.
Shelley Haliburton, senior online campaign manager at WWF UK, said, “We’re hoping to reach new audiences and increase WWF adoption conversions through this unique engagement approach so that more people can understand the full breadth of our work.”
The deal was brokered by WWF’s media agency, i-level.
This story first appeared on newmediaage.co.uk