Habbo launches marketing measurement tool
Teen virtual world Habbo has launched Habble, a measurement tool that gives brands greater insight into ad effectiveness.
Habble will now allow advertisers to track levels of conversations and brand mentions and cross reference with other data it already supplies, such as click-through rates, to give a broader picture of campaign effectiveness.
Habbo first announced plans to offer a new measurement tool when it relaunched the site in August
MTV trialled the service in September for a campaign around the MTV European Music Awards, which found that conversations about MTV were up 371% in the UK and 762% in the Netherlands.
Phil Guest, senior VP, global ad sales at Habbo parent company Sulake, said, “Habble helps brands understand if a message is getting through. To engage with young people, brands first need to become part of the conversation and this new tool provides another level of insight to this hard to reach demographic.”
This story first appeared on newmediaage.co.uk
