Designed by Edinburgh marketing communications agency Multiply, Get in Gear With Chris Hoy features on 10 million bottles of Highland Spring on sale in UK supermarkets and retail outlets.
The promotion supports the brand’s sponsorship of the four times Olympic gold medallist and offers four families the chance to win a coaching session with Sir Chris as The Manchester Velodrome and a set of bikes for the whole family.
Secondary prizes include 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.
Highland Spring is official bottled water supplier to Sir Chris Hoy as he competes and trains around the world.
Sally Stanley, marketing director at Highland Spring, says: “Highland Spring is a long standing supporter of British sport and is committed to reinforcing the health benefits of good hydration during sport. Sir Chris Hoy is a world class athlete and a truly inspirational role model for British children.”
Earlier this year, Highland Spring launched a summer campaign, which featured tennis star Andy Murray offering the chance to win a VIP day out with the Scots star.
Multiply is now working on Highland Spring’s 2010 below-the-line marketing campaigns.