Network Rail opens £100m pitch for outdoor ad account

Network Rail has put its £100m contract to sell advertising space on its roadside advertising hoardings out to pitch.

Network Rail

The incumbent on the account is Titan and the account is estimated to be worth £20m.

Network Rail has more than 3,000 outdoor advertising sites at 2,000 locations nationwide, including London’s mainline rail stations.

The appointed agency will work on the Network Rail account for five years initially. Along the line, the winning agency may be able to extend it for a further two years.

Network Rail commercial property director, David Biggs, says: “We are looking for the right partner to help us develop innovations for our roadside advertising business so that we can generate ever greater commercial return.”

The company runs, maintains and develops Britain’s tracks, signalling system, rail bridges, tunnels, level crossings, viaducts and 18 key stations.

It is estimating that it will secure over £1bn from commercial activities in the next five years, and says the contract will cover about 8% of all “large format advertising within the roadside sector”.

The pitch comes as Network Rail also looks for an integrated marketing agency to work across a variety of campaigns. Recent advertising developed by the body includes safety campaigns warning of the dangers of level crossings and of trespassing on railway property.

A number of agencies have worked on recent Network Rail marketing, including Golley Slater, Clinic and Iris.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here