Walkers to focus on low-calorie packs in New Year

Walkers Snacks is to highlight the 99-or-less calorie count of its Quavers, Wotsits, French Fries and Squares brands on the front of its packs.

Walkers Squares

PepsiCo, owner of Walkers, says it is grouping the products together to target women watching their waistlines in the New Year.

Walkers Snacks marketing manager, Delphine Haas, says: “It is a little-known secret that these much-loved brands are lower in calories. There is a huge growth opportunity in letting more people in on their secret.”

Wotsits and Squares bags have been reduced by 1g and 3g respectively to bring down the calorie count. Small bags of French Fries and Quavers were already under 99 calories.

The move comes a week after the Food Standards Authority proposed reductions in the portion sizes of snacks.

Yesterday. Cereal Partners Worldwide, the global joint venture between Nestle and General Mills, committed to further reduce sugar levels in cereals advertised to children by an average of 20%.

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