The Guardian launches premium iPhone app

The Guardian has launched an Apple app priced at £2.39 as it looks to offer a “best in class” news service.

The Guardian is one of the first publishers to charge for a news app, which does not include ads, but its news content remains available free via its mobile internet site.

Almost half the 1m unique users of its mobile internet site, which launched in February, access the site via an iPhone or iPod Touch.

The app, developed internally along with mobile agency 2Ergo, offers access to the Guardian’s entire catalogue of news, as well as sections such as columnists, features, galleries, podcasts and obituaries.

It also features ‘drag & drop’ personalisation and the ability to save topics or journalists as favourites.

Video and comments are unavailable but could be added in future.

Jonathon Moore, product manager for the Guardian, said the aim was to offer a best in class service.

“In some ways it’s enhanced from the web experience,” said Moore. “We’ve tried to push Apple’s user interface forward and produce something the Guardian audience will enjoy.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here