X Factor triumphs on TV and online

The X Factor, ITV1’s flagship weekend programme, saw audience viewing figures peak at 19.1m for the series’ final last night (13 December).

X Factor final 2009
X Factor final 2009

Average audience viewing figures were 15.5m for the two hour show.

Last night’s show, sponsored by Talk Talk, grabbed an audience share of 62% at its peak and its average share was 53%.

The 2009 show has been the most watched ever series of The X Factor and ITV1 has registered average viewing figures up 2m on last year to 11.8m, equivalent to a 45.4% share.

ITV.com’s The X Factor page also saw a boost of 22% in page views to 95 m and unique users shot up 77% to average 821,000 across the series.

Video views of the series topped 30.5m, up 61% on last year. Across the past weekend, the site saw 1.9m clip views, up 18% year on year.

The winner of the series was Joe McElderry. (pictured).

The following ITV1 show I Dreamed A Dream – The Susan Boyle Story, benefitted from a halo effect and recorded an average of 10m viewers, a 39% share.

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