Castrol launches Extreme Football campaign ahead of World Cup

Castrol has launched an Extreme Football campaign to promote its Edge engine oil as part of the brand’s Fifa World Cup sponsorship.

The campaign revolves around two, rival, five-man football teams from the Universities of Exeter and Brighton as they compete in games on specially constructed pitches on ice and sand.

Shot over one week in November, the first half is played on an ice pitch, before the match is decided with a concluding half on sand.

Motion-capture cameras have been used to capture each player’s performance, which can be analysed on The teams are coached by former Arsenal defenders Martin Keown and Nigel Winterburn.

The ad campaign is running on Sky Sports and Dave and across the web, where users can download all four episodes of the series.

Castrol UK marketing manager Rob Stroud said, “We hope to get football fans thinking about both the product and the sport in a new way and to provide them with some engaging content to share.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here