Over the past year, the car marque has been running a design competition in conjunction with the Designboom website that carried a “Challenging Urban Parking” brief. The competition saw more than 660 designers across the world submit creative ideas to showcase their interpretation of the future of urban parking.
The winning designs will now be used in an extensive print and online campaign to support the launch of the Qashqai Influencer model, due to launch in March. The deal was brokered by Nissan’s media agency OMD.
Nissan marketing communications media manager Laetitia Zinetti says: “The entries we have received reflect the influence message we want to get across and will engage with audiences. It is fitting with the tone we use for existing Qashqai models and will help make the new model a much more personal, colourful branding experience.”
The print ads will run in key lifestyle titles, including Vice and Guardian Weekend, from January. The winning designs will also feature on limited edition brochure inserts, Nissan’s website, the event website and in a PR campaign based around the launch of the new model.
Jean-Pierre Diernaz, marketing communications general manager at Nissan Europe, adds: “We are delighted with the designs we have received and how well they fit with our ‘Urbanproof’ positioning.”