The retailer, which has 32 branches nationwide, specialises in revamping kitchens for customers. It will spend close to £1m on a multi-channel relaunch covering press and online.
The chain is looking to expand and has never advertised before. It chose to work with WFCA because of its retail experience with brands such as Bathstore, Carpetright and Sleepright.
The Kent-based agency also works on high street retailer The Perfume Shop, and recently devised its Christmas ad campaign, which is part of a £1.5m campaign based on the concept “our gift to you”.
Toy company Lockhard Conservation Toys recently appointed WFCA to create branding, packaging and website design to launch its Save Our Friends conservation range of large cuddly toys and milkshake brand Yazoo launched a £3.5m TV and outdoor ad campaign through WFCA in March .