The campaign, which has been created by full-service digital agency twentysix, is designed to be an “adrenaline-fuelled viral” featuring “a video games player who likes to think big.”
The viral’s character wears an extreme mobile gaming suit, which has an Epson EH-TW450 HD-ready projector mounted to the front. A games console and battery are loaded on the back.
In the ad, the power and clarity of the Epson projector allows the Extreme Gamer to light up a building like a cinema screen and play video games wherever he likes. The gamer is seen testing his suit out shopping in Carnaby Street, London. He also plays his game while dancing in a packed nightclub, and during indoor skydiving and abseiling down a building.
Sophie Layer, trade marketing manager video projectors EMEA at Epson, says: “We wanted to create something that would tap into the gamers’ mindset and show the benefits of the product. We believe the film will show gamers that Epson projectors are perfect for real-life gaming, offering a totally immersive, big screen gaming experience.”