The ad, which has been created by Wieden & Kennedy, depicts a shifting montage of all the areas in which the Honda corporation operates. The 60-second long ad features clips of cars, motorbikes, all-terrain vehicles, and marine vehicles.
The ad is set to the track Atlas, by Battles, and will run in cinemas for six weeks and on UK TV channels from 18 January.
Honda is just one of many brands to advertise off the back of Avatar’s launch this week http://www.marketingweek.co.uk/brands-flock-to-cinemas-to-be-part-of-avatar-event/3007391.article. Other brands signed up to advertise around the film include LG who will run a campaign to support its handsets, such as the Chocolate BL40 and BL20 and Coca-Cola, who has signed a worldwide partnership deal with Twentieth Century Fox to promote Coca-Cola Zero around the film.
It follows acclaimed Honda campaigns such as Choir and Cog, also created by Wieden & Kennedy.