M&S Christmas ad cleared of sexism

The advertising watchdog has cleared Marks & Spencer’s Christmas television advertisement of sexism.

Philip Glenister

The Advertising Standards Authority has decided not to investigate the ad after about 100 people complained about a line spoken by Life on Mars actor Philip Glenister in the spot.

Glenister says: “Oh come on, it’s Christmas”, adding “that girl prancing around in her underwear” before the camera switches to model Noemie Lenoir who is seen in her underwear.

The ASA says it will not launch a formal investigation and has closed the case after concluding the line was not derogatory and is unlikely to be interpreted as a negative comment on women.

Marks & Spencer’s star-studded Christmas campaign was created by RKCR/Y&R and also stars Stephen Fry, Joanna Lumley and Jennifer Saunders, James Nesbitt, Twiggy and Myleene Klass.

The retailer is running six different executions of the creative featuring a range of products from food, to clothing and gifts, including separate ads to promote M&S Online and the M&S gift card.

M&S recently announced the appointment of Morrisons chief executive Marc Bolland as its new chief.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here