Virgin plans New Year push

Virgin Holidays is launching a multimedia ad campaign featuring a burlesque dancer.

The campaign, which will run from Boxing Day until the end of January, is designed to encourage early bookings and features the expected irreverent Virgin band humour. It features “Kimberley” the burlesque dancer and some strategically-placed red discs highlighting price promotions.

The campaign will embrace TV, press, outdoor and radio together with online activity. Elvis and Miles Calcraft Briginshaw Duffy worked on the initiative.

Virgin Holidays marketing director Andrew Shelton says: “The current climate doesn’t have to mean a distancing from brand values, quality or dialogue with our customers. For us that means value, honesty and above all ‘Virgin’ humour. Our campaign gives customers great value holiday options, with transparency and fun.”

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