FT.com adds premium subscription services
The Financial Times is to enhance its offering for FT.com premium subscribers with three new services to drive loyalty and revenues.
Those taking out a premium subscription will receive an exclusive editor’s newsletter, a weekly “FT Newsmine” email service and full access to the electronic edition of the newspaper from today (16 December).
Currently, premium subscribers receive a number of benefits and unlimited access to all content on FT.com, including the Lex column.
The editor’s newsletter is an exclusive monthly newsletter from Financial Times editor Lionel Barber and will highlight big themes for the month ahead as well as provide updates and insights on new site features.
The electronic edition is a full edition of the newspaper as it appears in print and is available to premium subscribers via an exclusive page at www.ft.com/FTePaper.
The FT Newsmine is a weekly email service distributed on Fridays that extracts hidden nuggets from FT articles and provides a snapshot of global market-related data, trends and observations that may have been missed during the week.
“Our FT.com premium subscribers are highly valued and we’re delighted to be able to roll out this exciting new package of benefits to them,” says Rob Grimshaw, MD of FT.com.
“Together with access to Lex, I am confident that we have an attractive range of services that will only increase the uptake of premium subscriptions and increase time spent by those readers enjoying FT content online.”
FT.com charges £3.99 per week for a premium subscription. It claims it has 121,200 paying digital subscribers, up 22% year on year.
Newspaper publishers are keen to develop new ways of generating web revenues and News International is expected to introduce a pay for content model for The Times next year.
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