The Marketing Week Insight Summit returns on April 13th and 14th and it’s fair to say there has rarely been more focus on the role of research and insight for UK marketers. If you’re unsure whether you’re truly harnessing the potential of your customer insight and want to see just how some of the most successful UK brands have restructured their insight function and it’s role within their marketing strategy, come along and hear from Cadbury’s, Sky, O2, Unilever, Vodafone and many more. One clear trend that can be seen from many of the brand success stories recent times is how they have prioritised the role of insight and kept insight at the very heart of their organisation. Although most organisations strive to achieve this goal few truly do, attend the 2010 Insight Summit and hear just how other major brands have.
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