Kraft names Daryl Fielding as European marketing chief

Kraft Foods Europe has recruited Daryl Fielding, the former Ogilvy & Mather executive and prime architect of the Dove Real Women campaign, as its vice-president of marketing.

Dove advert

Fielding, whose last position was commercial director of Independent Newspapers, will join the company in the new year.

The position at Kraft is a new one; Deanie Elsner, senior vicepresident for coffee at Kraft Foods Europe, has been acting as caretaker of the role. A company spokesman says Fielding will lead all European marketing, including advertising campaigns, massmarketing, online marketing and media planning and buying.

Fielding will report to Michael Clarke, executive vice-president and president of Kraft Foods Europe, and will work closely with Kraft Foods chief marketing officer Mary-Beth West.

Fielding, who will be based in the company’s European head quarters in Lindbergh, Switzerland, will be tasked with “looking at consumercentric approaches for the business and driving passion for breakthrough marketing at the heart of Kraft.”

Fielding left her role as commercial director of The Independent and The Independent in September after just 18 months in the role. She joined the Independent from O&M, where she was managing partner after spending a decade with the agency. Prior to this, she was a board director at Lowe and DDB.

Fielding is credited with overseeing and developing Dove’s Real Beauty campaign when she was global category partner at O&M. The strategy challenged the notion of using thin, and airbrushed models in ads, and replacing them with real women.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here