Lonely Planet names MD

Lonely Planet, owned by BBC Worldwide, has appointed Douglas Schatz to be its managing director EMEA.

He replaces the position left vacant by Stephen Palmer, who transferred to become head of print in Australia.

Schatz joins the business in January and reports to CEO Matt Goldberg. The company’s marketing director remains Shona Gold.

He will be responsible for leading the company’s European business and delivering the strategy for print and digital expansion, as it develops into a multimedia organisation. A key area of focus will be on growing audiences from core independent travellers to a wider demographic across print, digital and emerging platforms.

Schatz joins Lonely Planet from Stanfords, the UK’s leading specialist retailer of travel books and map data, where he was managing director for more than ten years.

In his time at Stanfords he led all business and brand operations and was responsible for expanding and diversifying the retail business, launching Stanfords online, and driving the digital strategy in the professional land and property market. He was also responsible for publishing Stanfords own-branded travel books, maps and stationery.

He has extensive operational management experience across high profile retail, e-commerce and B2B mapping businesses.

BBC Worldwide has drawn criticism for the extent of some of its commercial ventures, including the acquisition of Lonely Planet for £89m in 2007.

Thy BBC Trust recently sanctioned the acquisition but said it was unlikely BBC Worldwide would be allowed to pursue such an acquisition again.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here