The nine-times world champion of Moto GP will sign a new line of Packard Bell products designed for the “on-the-go lifestyle of all those who love exclusive, unique, top-performance objects.”
The range of Packard Bell products signed by Valentino Rossi, is being developed now and the line’s exclusive name will be announced upon its market launch. They are being designed with Rossi’s graphic designer, Aldo Drudi, and will integrate the most advanced technologies available on the market.
Gianpiero Morbello, Acer Group vice president of marketing & brand, says: “We are absolutely convinced that users are always seeking an affinity that links the choice of a product to their personal aspirations, to what they want to be and the way they are perceived. What they buy is above all the idea that rotates around the product, conjured up by the brand and the ‘visual details in which they manage to identify themselves.”
He adds: “The ‘Valentino Rossi brand’ has now attained such an international fame that is immediately recognized by most people. As far as we are concerned, being able to offer our customers the opportunity to experience the ‘Valentino dream’ through Packard Bell products is extremely rewarding for us, making us very proud.”
Rossi says the brand partnership suits him well because “technology is now an integral part of all our lives. In my job, the need to continually compete against talented opponents pushes me to improve and, without a doubt, technology was a substantial factor in all the results I have achieved and laurels I have collected.”