Simon Fuller signs sponsors for online reality TV show

If I Can Dream, the new online TV show from 19 Entertainment, the creators of Pop Idol and the Spice Girls, has signed a deal with major brands including Ford, MySpace and Pepsi to be “integrated partners” to the series.

If I Can Dream

The reality show, which has been created by Simon Fuller, will launch early next year and will be distributed and marketed to a global audience through the branded integrated partnerships.

Hulu and Clear Channel will create a distribution partnership with MySpace building an exclusive audition platform. Both PepsiCo and Ford Motor Company are also confirmed as founding partners for the production.

Hulu will stream an If I Can Dream TV episode each week exclusively via Hulu.com. Each programme will include highlights from the week, stringing together the storylines from the past seven days into an easy to follow episode. It will be the first recurring show to be available to select international audiences via Hulu.

If I Can Dream will also have a customised page on MySpace empowering fans to socialise content by sharing, commenting and interacting. Anyone will have the chance to take part in the show by uploading videos explaining why they deserve to be featured.

When the project launches and the individuals move in to the house in February 2010, people in the UK will be able to watch online 24/7 at www.ificandream.com.

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