Thorntons launches microsite to promote festive offers

Thorntons has launched a new online Christmas microsite, taking the same “We Believe” approach as its offline advertising.

Thorntons

The high street choclatier launched its first television campaign in two years to promote a festive three for two sales promotion earlier this month and is now launching a website aiming to “bring some festive fun to its customers.”

The new microsite, called the Christmas Emporium will go live today (17 December) and will provide customers with access to Thorntons interactive advent calendar through the Emporium, which offers discounts and freebies behind each window every day. Thorntons has just renewed its relationship with creative and production agency FMG (formerly Fresh Vision) for the third successive year.

The Thorntons advent calendar application will also be available on Facebook, as the retailer starts to introduce social networking to its online strategy.

The website will also host Christmas games, a prize draw and browsing through the Thorntons catalogue of festive gifts. It has been created by Nottingham agency The Wonderland.

Hannah Legg, head of Thorntons Direct, says: “The new website brings our brand values to life online and we have also developed new functionality in order to launch exciting new promotion and product offerings.”

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