IPC extends Nuts and Loaded brands into online poker

IPC has extended its Nuts and Loaded lads mag brands into online poker after agreeing a partnership with internet gaming firm PKR.


The deal will see the launch of online Nuts and Loaded branded virtual poker rooms.

The partnership will be launched with a major marketing campaign, including display activity across both brands in print and online

PKR marketing director Simon Prodger says: “We think that the collaboration with IPC is a perfect matchup of brands. Nuts and Loaded readers fit our key demographic, and by having branded environments within our game, we offer them a unique poker experience.”

Visitors will enter a “poker room environment” fully branded with “distinctive Nuts and Loaded imagery”, with the option to personalise their poker-playing avatars with Nuts and Loaded t-shirts.

IPC recently relaunched men’s monthly magazine Loaded with new editorial content and a supporting six-figure marketing campaign.The magazine’s circulation has steadily declined in line with the market sector as a whole. The revamped title includes a redesign, new celebrity columnists such as Richard Bacon and Ross Kemp, and an expanded Loaded Fashion section.


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