It is believed the Tories are readying an outdoor campaign to break on 4 January as their opening salvo in a six-month long general election campaign, while the Labour Party is reportedly preparing a new year online campaign.
The two parties have already launched a number of marketing campaigns in the past 12 months as they prepare for the national poll next summer.
The Conservatives recently unveiled a poster campaign that showed Gordon Brown and Alistair Darling with the hair and clothes of X-Factor favourites John and Edward. The Tories also became the first UK political party to advertise on Twitter.
The Labour Party has been gearing up for what has been described by some as the first “Twitter Election” by looking to recruit a number of social media experts including an online communities organiser and a digital marketing coordinator.
The Labour Party has a lot of ground to make up on its rival, with recent polls showing the Conservatives 17-points ahead.