Kelly Brook to help Directgov become “the nation’s official website”

Kelly Brook, Suggs and Helen Mirren are all to star in a new year television campaign for government services website Directgov that it hopes will boost recognition and traffic.

Kelly Brook
Kelly Brook

The ad, voiced by Mirren, uses the strapline “the nation’s official website” and sees the celebrities pointing people towards the site with the line “I’d go direct, gov” for answers to all their queries.

Directgov hosts information on government services previously found on standalone sites and provides a single online access point for services and resources such as applying for a new driving licence and information on tax returns.

Mike Hoban, director of communications and engagement at Directgov, says the campaign aims to help the site become “famous and popular”, adding he wants Directgov to be “the first thing people think of when they think of Government services and something that you like”.

Directgov is also to launch an online poll titled “the nation’s official survey from the nation’s official website” next year that hopes to find the UK’s favourite things with the aim of boosting traffic to the site. For example, it will ask people what their favourite car is and link back to information on car tax.

The service also recently launched a travel news iPhone app that offers the latest on the roads and public transport across the UK.

The television campaign, which also stars actor Nick Moran and Christopher Biggins, was created by MCBD and breaks on 4 January.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here