The Go 360 Clean range includes a deep facial, sensitive and deep cream cleansers and a deep exfoliating scrub.
Each product in the range comes with a “scrublet”, a trademarked soft plastic scrubbing implement designed to exfoliate and give smoother skin.
The scrublet pops out of the product bottle and has a suction cup that means it can stick to bathroom mirrors and tiles.
Frieda Pinto, the star of blockbuster film Slumdog Millionaire is to star in television and print advertisements for the new brand.
The range is set to launch in early 2010.
L’Oreal’s premium cosmetic range Lancôme recently signed up Hollywood actress Julia Roberts as the face of the brand.
Other stars including Cheryl Cole, Davina McCall, Kate Winslet and French actress Juliette Binoche are also signed up as L’Oreal brand ambassadors.