L’Oreal to launch Go 360 cleansers

L’Oreal is launching a new facial cleanser brand that comes with a “cleansing tool” in the New Year.

The Go 360 Clean range includes a deep facial, sensitive and deep cream cleansers and a deep exfoliating scrub.

Each product in the range comes with a “scrublet”, a trademarked soft plastic scrubbing implement designed to exfoliate and give smoother skin.

The scrublet pops out of the product bottle and has a suction cup that means it can stick to bathroom mirrors and tiles.

Frieda Pinto, the star of blockbuster film Slumdog Millionaire is to star in television and print advertisements for the new brand.

The range is set to launch in early 2010.

L’Oreal’s premium cosmetic range Lancôme recently signed up Hollywood actress Julia Roberts as the face of the brand.

Other stars including Cheryl Cole, Davina McCall, Kate Winslet and French actress Juliette Binoche are also signed up as L’Oreal brand ambassadors.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here