Thinkbox ad to return for Christmas

Thinkbox, the commercial television marketing body, is to re-run its TV ad on Christmas Day in a bid to remind advertisers of the continuing power and effectiveness of TV.

The body will run the campaign for four weeks from Christmas Day and it will be shown across a variety of broadcast channels represented by Thinkbox’s shareholders: Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom.

The ad features a hypnotherapy patient unleashing his stream of consciousness and impersonating famous lines from much loved TV ads that are part of popular culture. It was launched in May this year with a roadblock across 70 TV channels.

Lindsey Clay, Thinkbox’s marketing director, says: “Christmas Day is a great time to bring our ad back to screens and capitalise on the fact that TV plays such a central role at Christmas, with families gathering around the TV together. It was very well received first time round so we’re hoping people will welcome its return on Christmas Day. Getting the message across that TV remains the most popular and effective ad medium is as important as ever.”

The ad was created by creative agency The Red Brick Road. Media planning and buying has been by MediaCom.

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