The figure was a 12.93% increase on October’s 31.7m unique users, and a 37.43% increase year-on-year, but came in the month that parent company Guardian News & Media is to cut 100 editorial and commercial jobs across all its titles.
The increase kept Guardian.co.uk ahead of second placed Mail Online, which increased by 2.66% to 31.3m users. Telegraph.co.uk was third, attracting 30.8m visitors, also up 2.66% on October.
News International titles Times Online and The Sun.co.uk both had weaker months. Times Online increased marginally (0.28%) to 20.9m users, while The Sun declined by 3.07% to 20.2m.
New media age revealed last month that News International will introduce a pay wall for Times Online content from Q1 next year
The Mirror saw strong growth over the period (4.78%) but remained 6th with 10.6m, while The Independent declined by 8% with 8.9m unique users.
Guardian.co.uk was also the top hit site for overseas traffic, with 22.9 unique visitors. Telegraph.co.uk was second with 20.4m non-UK or Irish visitors, followed by Mail Online (19.3m), Times Online (13.4m) and The Sun (11.3m).
This story first appeared on newmediaage.co.uk