The television campaign will promote a sale which includes up to 50% off Bathstore products.
The campaign was created by WFCA. The agency also handled media planning and buying.
The campaign also highlights that the strength of product quality and great value all combined in the sale line ‘Value that makes you look twice’ and features the voiceover of Spooks actress Hermione Norris.
The 30 second TV ads break on 23 December and run until 3 January. Edited 10-second spots run between 28 December and 9 January and 27 January and 30 January during the breaks of Bridget Jones, The Edge Of Reason, Gordon Ramsey’s F Word, Emmerdale and Ant and Dec Christmas Show.
Press ads and inserts will run in national press and regional titles including: The Times, Metro, The Evening Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV to communicate quality and value messaging.
Online activity includes sale activity on the Bathstore website, direct email marketing to Bathstore customers.
The TV ad will also be available to watch on the company’s website.
The campaign also takes in point of sale and window displays including window decals, ceiling posters, tags, shower decals, struts and WC and basin sets.
Brian Harris, head of marketing, Bathstore, says “We were largely an unknown treasure 2-3 years ago, but Bathstore now leads the way as the UK’s number one bathroom specialist. Our growth and success has attracted many imitators along the way and the sector has never been more competitive. I love our latest campaign created by WFCA , because I feel it puts clear water between us and the others in the market.”