Coral launches festive campaign

Bookmaker Coral is launching a new festive campaign to remind customers of the betting opportunities from the major sporting events over the holiday season.

Coral

The Christmas promotion features offers to encourage punters to bet on football and horse racing over the festive season and drive footfall in the bookmaker’s shops. Dialogue141 has created the campaign.

As part of the Christmas campaign, the bookies is offering a Boxing Day free £3 bet to customers who place a £10 football or horsing racing bet between today and tomorrow (23 and 24 December), and a free £5 matching bet on the Coral Welsh National to customers who place a bet on 28 December.

The print campaign will be backed by a full window campaign, as well as internal poster support.  Window towers and posters will show football players celebrating a goal below a crimson Christmas present-shaped box with a festive bow, detailing the free Boxing Day bet offer in bold white and yellow type.

A second poster features a jockey jumping a fence under a dark green box with the Coral Welsh National offer in bold white and yellow print. A green and gold-trim Christmas bow also stretches the length of the poster. A third poster showing a similar horse racing scene promotes Coral’s live screening of the King George VI Chase on Boxing Day. All posters and towers feature the tagline ‘Many Happy Returns from Coral’.

The campaign encourages punters to place more bets over the Christmas period. It also reminds customers that it can show all Premier League games broadcast on Sky Sports and ESPN and all horse racing fixtures broadcast live in every one of its stores across the UK.

Neil Hamann, managing director of Dialogue141, says: “We’ve put together a promotion that underlines the importance of the festive season as a key period in the sporting calendar, with two major horse racing events and a full Premier League fixture list.”

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here