There is more than one way to be successful in marketing
Marketing WeekOur ‘man on the inside’ provides a view from the top of the marketing tree
Month: December 2009
Reckitt Benckiser restructures UK business
Marketing WeekReckitt Benckiser (RB), owner of the Dettol, Nurofen and Lemsip brands, is to integrate its household/personal care and healthcare businesses.
Oxford Street in virtual reality
Marketing WeekThe battle between online and high street retailers has been waging for years, with online retailers going from strength to strength as their bricks and mortar equivalents struggle to keep afloat.
Newspaper retail round up
Marketing WeekA roundup of the retail stories from the newspapers this week… Tesco, Co-op, Borders, Selfridges, Christmas, Online retail, New Look, Mamas & Papas
Channelling your energies
Marketing WeekRetail businesses need to channel their energies with online, catalogue and physical businesses talking the same language, says Fadi Shuman, co-founder of Creative digital agency Pod1.
Zamaretto takes up with call girls
Marketing WeekInterContinental Brands’ Zamaretto range of flavoured amaretto liqueurs is to sponsor the third series of ITV2’s Secret Diary of A Call Girl, due to air in early 2010.
Sony to launch first UK make.believe campaign
Marketing WeekSony is launching its first UK television campaign using the brand’s global strapline “make.believe”.
Co-op cuts customer magazine
Marketing WeekThe Co-operative Group is to stop publishing its bi-annual customer magazine in favour of digital communication channels.
DoH launches alcohol tracker
Marketing WeekThe Department of Health has introduced an iPhone application that enables drinkers to keep track of their drinking over the festive period.
Thorntons returns to TV with festive ad
Marketing WeekThorntons is launching its first television campaign in two years to promote a festive three for two sales promotion.
Government to launch new sexual health ad
Marketing WeekThe Department of Health and Department for Children, Schools and Families is launching a new campaign to help young people understand the importance of using contraception.
Drinkaware launches interactive festive campaign
Marketing WeekDrinkaware, the UK charity set up to reduce alcohol harm, launches its annual December festive campaign today in a large-scale interactive examination of the nation’s drinking habits.
Virgin Racing F1 team set for debut next season
Marketing WeekManor GP will be rebranded as Virgin Racing from next season after the Richard Branson led business took a shareholding in the Formula 1 team.
The London Weekly planned for 1 February
Marketing WeekThe publisher of planned London free newspaper The London Weekly says that it will launch on 1 February and that nearly a third of the newspaper’s content will be generated by readers.
COI introduces new live events roster
Marketing WeekThe Central Office of Information (COI) has unveiled a new framework of live event agencies.