Campaign launched to cook Christmas turkeys properly
Marketing WeekThe Food Standards Agency has unveiled a new festive campaign aimed at ensuring consumers cook their turkeys thoroughly.
Month: December 2009
Late offer could save Saab brand
Marketing WeekGeneral Motors says it is “evaluating” inquiries from several parties into its Swedish car business Saab, despite previously suggesting the marque was to close.
More consecutive record sales at John Lewis
Marketing WeekJohn Lewis has seen the third week of record sales as sales top £100m in the last full shopping week before Christmas.
Tag Heuer axes Tiger from all ads
Marketing WeekSwiss watchmaker Tag Heuer is dropping shamed golfer Tiger Woods from all advertising with immediate effect.
Stella installs pop-up window displays
Marketing WeekStella Artois is installing pop-up window displays in the next phase of its Recyclage de Luxe campaign to reposition itself as an environmental brand.
Christmas high street sales steady
Marketing WeekHigh street sales have moderated and non-store sales have made steady growth this week according to a survey by BDO.
Mr Kipling sponsors Mr and Mrs
Marketing WeekPremier Food’s Mr Kipling brand is to sponsor ITV1’s All Star Mr and Mrs.
Intel launch new brand-led viral ad campaign
Marketing WeekIntel has unveiled a new pan-European viral ad, called Cannonbell as part of its ongoing Sponsors of Tomorrow campaign.
Saab brand to close
Marketing WeekGeneral Motors is to fold the Saab brand after it failed to sell the Swedish car brand.
Ofcom announces rules for Video on Demand
Marketing WeekMedia watchdog Ofcom has published its framework for the regulation of Video on Demand (VOD) services, which includes legislation on advertising.
UPDATE: Lebedev back in talks to buy Independent
Marketing WeekUPDATE: The owner of the Independent and the Independent on Sunday has confirmed it is in exclusive talks to sell the titles to the owner of the Evening Standard.Evening Standard owner Alexander Lebedev is in talks to buy The Independent and The Independent on Sunday.
Ford to launch new Focus with global marketing push
Marketing WeekFord is to unveil its first global marketing launch campaign for its 2011 Focus at the North American International Auto Show in Detroit.
Courvoisier screens 3D cinema ad during Avatar
Marketing WeekCourvoisier cognac is to air its 3D ad during screenings of Avatar, which launches in cinemas today (18 December).
DoH campaign for quitting smoking
Marketing WeekThe Department of Health has teamed up with Microsoft Advertising to launch an online campaign to help smokers quit.
Guinness and Google Earth create virtual world game
Marketing WeekDiageo has launched the latest phase in the repositioning of its flagship Guinness brand by partnering with Google Earth to create a virtual game.