HMV and 20th Century Fox team up for new ad model
Marketing WeekHMV and 20th Century Fox Home Entertainment have teamed up with AdMedia to launch Gamerbase, an interactive in-store advertising model.
Month: December 2009
BA avoids major Christmas brand backlash
Marketing WeekBritish Airways has avoided major brand backlash over the Christmas period after winning a court ruling to prevent a 12-day cabin crew strike, but unions are warning misery may still be on the way next year.
Champions League commercial revenues on the up
Marketing WeekCommercial revenues from the UEFA Champions League have risen despite the economic downturn, a study has found.
Waitrose relaunches frozen range
Marketing WeekWaitrose is to relaunch its frozen food range in January 2010 with a focus on quality, homemade dishes.
Sir Terry bows out at breakfast
Russell ParsonsSir Terry Wogan has hosted his last breakfast show on BBC Radio 2 after 27 years in the slot.
Ofcom warns T-Mobile merger could trigger competition review
Marketing WeekThe proposed merger of mobile operators Orange and T-Mobile could trigger an in-depth review of Britain’s mobile markets, media watchdog Ofcom has warned.
IPC extends Nuts and Loaded brands into online poker
Russell ParsonsIPC has extended its Nuts and Loaded lads mag brands into online poker after agreeing a partnership with internet gaming firm PKR.
Promotions companies merge to focus on clients
Russell ParsonsThe4imprint Group is merging three of its promotions companies to form a marketing communications agency called Brand Addition.
Online retail spending set to triple by 2020
Russell ParsonsOnline retail spending is set to triple over the next 10 years, according to a study.
Seat to sponsor Shakira tour
Marketing WeekCar manufacturer Seat has become the official sponsor of popstar Shakira’s forthcoming European tour to promote her latest album She Wolf.
TalkTalk sets out new strategy for broadband
Marketing WeekSylvain Thevenot, senior director of products and strategy, TalkTalk, discusses how the broadband provider is preparing for its de-merger from the Carphone Warehouse.
Digitally advanced UK opens doors for marketers
Marketing WeekClosing the year on a high note, media watchdog Ofcom yesterday gave digital marketers the perfect Christmas present with the news that the UK is officially one of the world’s most advanced countries when it comes to digital communications.
Lacoste and Samsonite to end partnership
Marketing WeekFashion brand Lacoste and luggage specialists Samsonite are to discontinue their partnership on leather goods after nearly 10 years.
Simon Fuller signs sponsors for online reality TV show
Marketing WeekIf I Can Dream, the new online TV show from 19 Entertainment, the creators of Pop Idol and the Spice Girls, has signed a deal with major brands including Ford, MySpace and Pepsi to be “integrated partners” to the series.
Bing debuts iPhone app
Marketing WeekMicrosoft search engine Bing has launched an iPhone and iPod Touch app as it bids to rival Google and Yahoo on the platform.