Thorntons launches microsite to promote festive offers
Marketing WeekThorntons has launched a new online Christmas microsite, taking the same “We Believe” approach as its offline advertising.
Month: December 2009
Christmas retail figures fall
Marketing WeekThere is unease for retailers this Christmas as recent surveys show mixed messages about consumers’ spending in the winter period.
Lonely Planet names MD
Marketing WeekLonely Planet, owned by BBC Worldwide, has appointed Douglas Schatz to be its managing director EMEA.
ITV launches Facebook app for ITV Player
Marketing WeekITV is to launch a Facebook application that enables users to catch up on content through the ITV Player service, recommend their favourites to friends, be recommended programmes directly via the app, and discover how compatible their likes and dislikes are.
FA parks search for commercial chief
Marketing WeekThe Football Association has decided not to recruit a commercial director while it concludes a review of its business.
Packard Bell partner with Valentino Rossi
Marketing WeekPackard Bell has signed a deal with Moto-GP champion Valentino Rossi to design a new range of notebooks and netbooks for them.
Woods scandal could cost £136m in lost revenues
Marketing WeekTiger Woods’ alleged infidelities could cost the US PGA, television networks and Nike $220m (£136m) in lost revenues, according to observers.
Nestle to launch new campaign for Friskies cat food
Marketing WeekNestle Purina Pet Care is launching a new pan-European ad campaign to promote its Friskies cat food range.
Sky promotes 3D service with Avatar ad
Marketing WeekBSkyB’s first ever 3D cinema advertisement will run before science-fiction epic Avatar to promote the launch of its forthcoming 3D service.
Minister says he cannot stop Cadbury takeover
Russell ParsonsLord Mandelson has told union leaders that he has no power to stop the takeover of Cadbury.
JJB reports sales slump
Russell ParsonsStruggling sports retailer JJB has reported a slump in sales for the last five months and expects Christmas trading to be difficult.
Travel brands use marketing to focus on customer service
Marketing WeekTUI UK’s two travel brands, Thomson Holidays and First Choice, have overhauled their annual marketing campaigns to focus on customer service, digital CRM and added value.
British Gas launches cinema campaign
Marketing WeekBritish Gas is launching a cinema campaign to promote its free swimming initiative.
Direct marketing direct route but with a new hi-tech twist
Marketing WeekRecent innovations in direct marketing mix cutting-edge technology with back-to-basics strategies to create a more integrated customer experience.
Don’t just reach for the stars
Marketing WeekConsumers are attracted to celebrity endorsed products and many want to see more local stars being used, but there is rowing cynicism of their blanket use and of personalities having multiple brand deals.