Alesha Dixon launches Co-op Gold Hearts Appeal
Rosie BakerThe Co-operative Group has signed up TV and pop star Alesha Dixon to launch its 2010 Gold Hearts Appeal.
The Co-operative Group has signed up TV and pop star Alesha Dixon to launch its 2010 Gold Hearts Appeal.
Marketers’ initial reaction to the appointment of Adam Crozier as chief executive for ITV after a tortuous public recruitment process was a sigh of relief that at last stability seems within reach for the broadcaster’s management team.
Bank of Scotland (BoS) has unveiled a new logo and will launch a major multimedia and in-branch campaign that aims to reassert the bank’s “traditional” values in the wake of its 2008 sale to Lloyds Banking Group.
The School Food Trust is to launch an integrated campaign to promote school canteens as the ideal place to eat school meals.
Morrisons’ appointment of Dalton Philips as its new chief executive shows that the supermarket chain is looking on new directions, according to industry analysts.
Nokia is to launch a multimillion pound integrated campaign to support the launch of its touchscreen X6 16GB smartphone.
Online lobby group 38 Degrees is running a digital poster campaign to highlight key questions the general public would like Tony Blair to face ahead of his highly anticipated appearance at the Iraq Enquiry today (29 January).
Alcohol consumption in the UK is declining and more people are choosing to drink at home, according to official figures.
Alberto Culver, the US beauty business that bought the Simple brand last year, is launching a global review of its creative and media agencies, according to US reports.
Pepsi Max is to release an African-inspired music record called ‘Oh, Africa’, recorded by R’n’B artists Akon and Keri Hilson, with cameo performances from global football superstars Fernando Torres and Didier Drogba.
Amazon saw Q4 profits rise by 71%, with the etailer saying it has sold millions of its Kindle e-reader.
Barclaycard’s retail rewards scheme is a “game changing” proposition that will shake up the loyalty market but the credit card brand faces a number of challenges engaging both consumers and retailers, according to loyalty experts.
The Kellogg Company has announced a major reduction in the amount of salt in its most popular breakfast cereals and snacks.
Lynx, the men’s deodorant brand, is launching a new mobile campaign called “Get In There” aimed at making girls look, laugh and respond.
O2 will be the headline sponsor of Golf Live, a new interactive golf event to be staged at Stoke Park Golf Club, Buckinghamshire, on May 14-16 2010.