Future launches dedicated superhero title

Future, the special-interest media publisher, is launching a superhero themed magazine, called Comic Heroes.

The new launch title aims to tap into the superhero trend and take advantage of a renewed interest in comic books following high profile launches of superhero films such as Batman, Iron Man and Spiderman.

The launch of the new magazine follows a successful “superheroes special” that sister title SFX, a sci-fi and fantasy magazine, ran last year.

It will be edited by Jez Bickham and will take an in-depth look at the latest superhero movies, videogames and comic books, including news, previews, reviews and comprehensive features.

Comic Heroes, will be published quarterly and the first 137-page issue is available in March, priced at £7.99. The launch issue features upcoming summer release, Iron Man 2.

Robert Price, Future UK chief executive, says: “We’re leaders in film and science-fiction media, so this launch makes absolute sense for us, particularly given the incredible popularity of the superhero genre at the moment.”

Stuart Galbraith, associate publisher of Comic Heroes and SFX, says: “Comic Heroes is a premium-priced magazine that promises to give die-hard fans a very special package. The interest in superhero movies is at an all-time high and with a massive slate of new movies in development it really looks as though we are entering the decade of the superhero – with new Batman, Captain America, Iron Man, Spiderman, Thor and X-Men movies due within the next few years, as well as the forthcoming Avengers film which brings many of Marvel’s biggest characters together in one epic.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here